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| UG - DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION – SALES AND MARKETING |
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Eligibility for Admission
Candidates seeking admission to the first year degree of Bachelor of Business Administration – Sales and Marketing shall be required to have passed the Higher Secondary Examination (Academic or Vocational Stream) conducted by the Government of Tamilnadu or an examination accepted as equivalent thereto by the syndicate, subject to such conditions as may be prescribed from time to time.
Eligibility for Award of Degree
A candidate shall be eligible for the award of the degree only if he/she has undergone the prescribed course of study in Apex International College for a period of not less than three academic years and passed the examinations prescribed and fulfilled such conditions as have been prescribed therefor.
Objectives of the course
- To provide the basic and essential knowledge regarding various activities undertaken and necessary to run socially responsible business organization;
- To impart certain basic skills and aptitude which will be useful in taking up any particular activity in a business;
- To provide a global view of the several industrial and other organisations and their functions which support the business system;
- To develop the personality so as to become a responsible citizen with greater awareness about the Indian society and its culture.
The Course of study shall consist of languages and core subjects
Scheme of Examinations
| Paper |
Subject |
Duration |
Marks |
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FIRST YEAR |
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| Language I |
Tamil (or) any one of the Modern(Indian or Foreign) or classical languages |
3 hours |
100 |
| Language II |
English |
3 hours |
100 |
| Core |
Paper III Principles of Economics |
3 hours |
100 |
| Paper IV Principles of Management |
3 hours |
100 |
| Paper V Principles of Marketing |
3 hours |
100 |
Core |
SECOND YEAR |
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Paper VI Business Communication |
3 hours |
100 |
| Paper VII Product Management |
3 hours |
100 |
| Paper VIII Consumer Behaviour |
3 hours |
100 |
| Paper XI Sales Management |
3 hours |
100 |
| Paper X Promotional Management |
3 hours |
100 |
Core |
THIRD YEAR |
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Paper XI Marketing Research |
3 hours |
100 |
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Paper XII Retail Marketing |
3 hours |
100 |
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Paper XIII Rural Marketing |
3 hours |
100 |
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Paper XIV Industrial and Services Marketing |
3 hours |
100 |
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Paper XV International Marketing |
3 hours |
100 |
Note: I ( i) Indian – Telugu, Kannada, Malayalam, Urdu and Hindi
( ii) Foreign – French iii) Classical – Sanskrit and Arabic Passing Minimum
A candidate shall be declared to have passed in each paper if he/she secures not less than 40% of the marks prescribed for the examination. He/She shall be declared to have passed the whole examination if he/she passes in all the papers as per the scheme of examinations.
Classification of Successful Candidates
Successful candidates passing all the examinations securing the marks (i) 60% and above and (ii) 50% and above but below 60% in the aggregate of the marks prescribed for Core subjects shall be declared to have passed the examination in First class and Second class respectively. All other successful candidates shall be declared to have passed in the examination in the Third class.
Candidates who obtained 75% of marks and above in any subject shall be deemed to have passed that subject with Distinction provided they passed the examination at the first appearance.
Ranking
Candidates who pass all the examinations prescribed for the course in the first appearance only are eligible for ranking
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